IF YOU DON’T HAVE ENEMIES, GO GET ONE
If you don’t have enemies, create one today.
Because measuring a business by its financial turnover is good.
But measuring it by its enemy turnover is great.
Every business manufactures enemies as a by-product, no matter what the industry.
After all, every satisfied customer breeds a jealous competitor.
Most are daunted by enemies.
But the really great ones, choose to use it as a vital strategy input.
To firm up readiness.
To realign resolve.
To emerge reinvented.
If you are not creating enemies, go back to the drawing board.
Because you are evidently not giving it your best shot.
GO CREATE ENEMIES.