The Commercials in WandaVision shed light on the path of Wanda’s experiences and the events that have led her to her present state.
The commercials in WandaVision are a manifestation of Wanda’s subconscious. And each one, from episode 1 to 6, carries a lot of significance. Each commercial symbolizes a particular event when led Wanda to how we see her now.
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ToastMate 2000 by Stark Industries in Episode 1
WandaVision Episode 1 is based on a 50s sitcom. Naturally, all is black&white and serves to prove that it is the oldest of the lot. There is nothing before this and everything begins here. And now that we know the significance of the commercials, we can say that the first commercial is where Wanda’s life starts to change.
This WandaVision commercial showcases a toaster that is also a food warmer, much better and faster than anything else available at that time. Just after the man introduces it, the lady adds, “Say, this machine has some shine.” Now, we all know how much Tony loved adding shine to his “machines”. Her words are a clear reference to Tony Stark. As the woman puts 2 pieces of toast and pushes the lever down, the sound we hear has an uncanny resemblance to the repulsor blasts of Iron-Man (Listen closely).
As the timer in the toaster begins, we see a red light flash (the only color in the whole commercial). This has two interpretations. One is that the red light connects to Iron-Man’s red armor. The other is the flashing red light along with the beeping sound that resembles a time bomb; the same bomb that was manufactured by Stark Industries and killed her parents in Sokovia.
Finally, as the toast pop up, the woman says the product’s slogan: “Forget the past, this is your future!” This is a clear indication of Wanda trying to forget the past horrors for a better future. The past includes Ultron, the Lagos massacre, and Vision’s death among others. And the future seems to be a happy life inside Westview with Vision.
The Strucker Watch by Hydra in Episode 2
WandaVision’s Strucker commercial in episode 2 showcases a wrist-watch manufactured by Hydra. The name signifies Baron Von Strucker of Hydra whom we see in Avengers: Age of Ultron. He was responsible for experimenting with the Maximoff twins and giving both Wanda and Pietro their powers. This established a permanent connection between Wanda and Hydra.
Next up, we have the slogan of the watch: “Strucker: He’ll make time for you.” You have to admit that what “struck” you the most was the watch being addressed as ‘he’. Does it mean that Strucker is alive? But we saw him dead in Avengers: Age of Ultron. Well, considering the full sentence, there is something more here as well. “…make time for you” can be another way to say that ‘Strucker’ enables you to make time for yourself. This is clearly understandable, now that we know that Wanda has created her own time and reality. This would not have been possible without Strucker experimenting with Wanda (and her brother Pietro) and giving her the powers to manipulate time and reality.
The Hydra Soak in Episode 3
The hydra Soak commercial in episode 3 of Wanda Vision is much clearer than the previous two. The very packaging of the Hydra Soak with the octopus patterns is a direct reference to Hydra. And how it is still controlling the world, in a way, through Wanda. It can also indicate how Wanda got the powers from Hydra’s experiments.
Next, we have the voice in the background which says: “Escape to a world all your own, where your problems float away. When you wanna get away, but you don’t wanna go anywhere…” These words are a clear indication of how Wanda is trying to escape from reality by creating her own world. She knows that there is nowhere she can go so she creates Westview where she can get away from all her horrors. Finally, we have the slogan of the Hydra Soak commercial: “Find the Goddess Within!” We have to admit that the powers of Wanda are god-like. This does make her a goddess among superheroes, just like Thor is the God of Thunder. The ability to bend reality is very rare and the commercial only goes on to establish her powers and how powerful she truly is.
Lagos Paper Towels in Episode 5
They want to clean up a mess. This is what the WandaVision commercial of Lagos Paper Towels showcases. The woman is fed up with all the mess but these paper towels make it totally easy to clean it up.
The name “Lagos” is a clear reference to Lagos, Nigeria, where Wanda tried to prevent Crossbones from detonating a bomb. In the attempt to divert the blast far from the crowd, she loses control and diverts into a building, leading to the death of several innocents. This event led to the formation of the Sokovia Accords that make superheroes answerable to the UN for their actions. This eventually also led to her house arrest and ultimately the Civil War. The event at Lagos is what made Wanda leave the Avengers and even the death of Vision (if we think it through).
The slogan for this WandaVision commercial is: For when you make a mess you didn’t mean to.” This shows that Wanda didn’t mean to do what she did and her desire to undo it. We have to hand it to Marvel for creating such wonderful slogans. Period.
Yo-Magic Yoghurt in Episode 6
The Yo-Magic yogurt commercial shows a hungry little boy “wither” away as he tries to open the yogurt lid given to him by a Shark. This commercial stands apart from the others before this. For one, this commercial does not have any concrete reference. Does it mean that Wanda is slowly losing control over her “broadcast” and Westview? Guess we’ll find out. However, the kid withering away reminds us of Thanos’s snap, and people, including Vision and herself, turning to dust at the end of Avengers: Infiniti War.
Another way can be that the kid signifies the people of Westview who are also dying in isolation. It can also symbolize Wanda herself, who is all alone, and her powers are taking a toll on her.
The slogan here is “Yo-Magic- The Snack for Survivors.” This clearly is understandable as a form of magic that is for the survivors (of the snap). And that the magic is eventually going to kill them again (if at all).
Chronology of the WandaVision Commercials
Here’s a summary of how the WandaVision commercials show every major event in Wanda’s life:
- ToastMate 2000 by Stark Industries in Episode 1: Bombing in Sokovia and the death of her parents.
- Strucker Watch by Hydra in Episode 2: She (and her brother Pietro) volunteering for Hydra experimentation under Strucker.
- The Hydra Soak in Episode 3: She receives her reality-bending powers from the experiments. Her experiences with the Avengers and becoming one herself.
- Lagos Paper Towels in Episode 5: The Lagos accident and she is put under house arrest. Formation of the Sokovia Accords. Civil War.
- Yo-Magic Yoghurt in Episode 6: The Snap. People stuck in Westview. Wanda in pain.
And there are more to come, hopefully, in the upcoming episodes too. So, are you ready to get sucked in further into the Westview anomaly?