The newly revealed title of the Spider-Man trilogy ‘No Way Home’ is a result of Marvel’s marketing using its fans’ speculations.
Marvel’s path to revealing the so-much-awaited Spider-Man 3 title is built on the blueprint of their fans’ guesses. After the announcement of the Spider-Man 3 film, fans began talking and sharing about what the title can be. And this took on a huge shape on social media. And eventually, Marvel too ended up taking part in it.
Watch: Spider-Man: No Way Home – Official Teaser (2021) Tom Holland, Zendaya, Jacob Batalon
Marvel-ous Title Marketing
With time, production houses like Marvel and DC are inclining more towards the fan-bases before taking a step in a particular direction. And there are countless instances where there has been a change in storyline or movie title or the arrival of a trending character. One big example is the Snyder Cut of Justice League which began merely as a Twitter post. People shared it so much that it went trending, so much so that DC had to greenlight it. And the Snyder Cut is finally coming out in the form of a full-fledged film.
The MCU Spider-Man titles, since Spider-Man: Homecoming, have always been something that fans have found a lot interesting and worthy of debate. And over time, as we spoke above, fans have come out with many titles and this has kept the hype strong and ongoing.
And Marvel, undoubtedly, found this as a very strong marketing strategy that would perfectly match with the niche of the fans. After all, we all love to have our expectations come true. And when it comes true in the form of an MCU movie, well, there is nothing more to ask for. Marvel cracked this code and did what none of us had expected.
Also, we have Tom Holland who is notorious for leaking names earlier. And while previous leaks were apparently real, the latest leak by Tom Holland ahead of the Spider-Man 3 title announcement now seems like a deliberate move on Marvel’s part to raise the bar of excitement. And it worked perfectly.
The Title Announcement of Spider-Man 3
Ahead of the title announcements by the lead stars Tom Holland, Zendaya, and Jacob Batalon, each of them (and Marvel) trolled fans by leaking their own titles for the movie. And what’s more interesting is that website domains for the potential titles of the movie got registered online. This would prevent others from occupying them. Each of these titles had the word “Home” in it in keeping with the previous two movie titles, namely, Homecoming and Far From Home.
Here are the 6 registered domain names:
- Spider-Man: Home Run
- Spider-Man: No Way Home
- Spider-Man: Home Alone
- Spider-Man: Homeward Bound
- Spider-Man: Home World
- Spider-Man: Homesick
What’s interesting is that all these names were registered through MarkMonitor. This is a brand-protection registrar that Warner Bros used when they registered the title of Wonder Woman 1984. And that ended up being the right one.
Spidey has No Way Home
Tom Holland was also the one to share the real title i.e. Spider-Man: No Way Home. And we think that it’s more than just a name. Numerous earlier reports have pretty well suggested that Spider-Man 3 will deal with the multiverse and lead to Doctor Strange in the Multiverse of Madness. We also know that Benedict Cumberbatch’s Doctor Strange has a role in Spider-Man: No Way home. So we can say that “no way home” will see Spidey lost in the multiverse and desperate to get back home.
But “…no matter how many hits I take, I always find way to come back.” (Spider-Man: Into the Spider-Verse). And we are sure that with the help of Doctor Strange, he will figure out a way to win against the odds and “find his way home”, or in other words, will have his literal “Homecoming”. This will be the perfect ending to the MCU Spider-Man trilogy.