Teasers opine that James Bond is ready to confront one of his biggest vices in No Time To Die – Alcoholism!
Daniel Craig’s entry into the James Bond franchise signalled a new era for the British Super Spy from the suave womanizing English toff to a contemporary who bleeds, cries and loves. Craig’s contemporary James Bond fit right into the bill of what the audience wanted from the Franchise in the 21st century.
Heads Up! James Bond allegedly goes into Alcohol Detox Mode in No Time To Die
- How Daniel Craig’s James Bond has broken one stereotype after other in his films?
- Teasers suggest James Bond will be restricting himself from being drunk at work
- Why the makers of 007 are making Bond redeem his vices?
- The act that surely impresses the superspy’s paymasters at MI-6
Now, with No Time To Die, it looks like the producers are ready to take Bond to a new high-less high, or so it seems. The chronic alcoholic is going to shed his demons and go clean in the next film. Bond’s ‘shaken not stirred’ martinis were a mainstay since Sean Connery in the 70s before Roger Moore took up the mantle in the 80s and Pierce Brosnan continued with it in the 90s. But it changed right from the start when ‘not pretty’ Daniel Craig took up the role in the 2000s.
The Difference in Daniel
Daniel Craig’s Bond was different and set the distinction clear instantly. Right from the offing, when the bartender asked him the method to mix his martini in Casino Royale – ‘shaken or stirred?’ – Craig’s Bond surprised all and sundry with an emphatic ‘Do I look like I give a Damn?’.
That stuck with the viewers who endorsed the new ‘not giving two f**ks’ version of Bond. Then with the ‘Quantum of Solace’, Craig broke the womanizer characterization, hell-bent on avenging the love of his life Vesper Lynd who was played by Eva Greene.
From then on, the buffed up, muscular James Bond kept breaking one stereotype after another in Skyfall and Sceptre. And now with No Time To Die, it looks like Barbara Broccoli and Michael Wilson (the producers of the franchise) are ready to let Bond shed the alcoholic tag.
James Bond on Alcohol Detox
This blows our brains off. But falls perfectly in line with the social responsibility we attach to everything today. James Bond may be a fictitious superspy, but he’s endorsed by fans, young and old, enthusiastically and blindly. So that brings a lot of onus on the franchise to stop supporting the demon of alcoholism with the influential character.
And that’s exactly what they’ve done, by the looks of it. If teasers (aided by Heineken) are to be believed, James Bond is going dry in No Time To Die with an alcohol detox and instead consume non-alcoholic drinks. If he also comes out of rehab is something we will only know when the movie comes out. Till then, let us spill the beans on the new non-alcoholic bond we will get to see.
The Non-alcoholic Teaser
In a Heineken ad featuring Daniel Craig as James Bond, released in the first week of 2020, the superspy is seen at a bar wearing his trademark tuxedo. Surprisingly, when the bartender hands him his trademark ‘00’ vodka martini cocktail, Bond scuffs and denies, leaving us flabbergasted.
Instead, he raises his head and directs the bartender to fetch him one of the non-alcoholic beverages labelled Heineken beyond the counter. He then delivers an un-Bond-like reason for his choice of not boozing and says, “I’m working.” – a line we think is destined to become iconic if it also appears in No Time To Die.
Impressing Paymasters at MI-6?
Finally, we don’t know if we should be thankful or scornful at Bond’s choice to turn to a fresh page and do away with perpetual drunkenness. It surely seems that after shedding the lean, super-suave, womanizing, gadgeteer image, going teetotaller is the next step as the makers look to clean up the image of world’s most famous and also infamous ‘bad boy’ superspy.
Furthermore, onward from Spectre, Craig’s Bond is in a proper affair with Madeleine Swann. Maybe the makers take Swann into confidence as they look to force Bond to clean up his act. Maybe he is also under rehabilitation in No Time To Die. One thing that looks pretty certain is that Bond has given up binge-drinking while at work. How fans react is still some time away, but the move is surely to impress 007’s paymasters at MI-6.