Fortnite and Travis Scott’s ‘Astronomical’ concert collaboration has redefined ‘interaction’ in a socially distant world
What else are we going to lose in a post-pandemic world? The Coronavirus has slain every entertainment event from Wimbledon, FIFA and Olympics to even IPL or have had them postponed. But the internet surfers refuse to suffer. In the worldwide lockdown, people are famished for any kind of entertainment to overcome the state of boredom.
Heads Up! Travis Scott in collaboration with Fortnite presented ‘Astronomical’ a virtual concert for fans and e-sport players
- Travis Scott’s Fornite Astronomical Experience
- The Expanding Narrative of E-sports
Even before the outbreak of the Coronavirus pandemic, marketers around the world were eyeing E-sports as the next big avenue to promote their products via sponsorships.
Travis Scott and Fortnite’s collaboration is a by-product. With a massive number of worldwide players gathering for various events, the online gaming sector or E-sports as we know it is the new world for marketers.
More so now, given the anxiety and fear that the Coronavirus has created. There is less to nil chances of having any live-event that proposes a large gathering. Making the possibility of any real live-event a rarity until the beginning of 2021 as a precautionary measure. And that’s the best-case scenario. The need for better online marketing practises being met by virtually connecting people.
Travis Scott’s Fornite Astronomical Experience
On April 23, Travis Scott in collaboration with Epic Records, Fortnite game developers took social distancing to a new level, debuting his new music in a virtual live psychedelic event called the Fornite Astronomical experience, within the game. He utilized the game platform to create the psychedelic event inspired by Cactus Jack’s creations, which is the rapper’s nickname and the name of his record label.
The music release coupled with the 5-day long VR event was appreciated by fans and online-gamers alike. The event was experienced by a staggering 28 million gamers worldwide. Looks like Fortnite is changing the landscape for events, music and gaming sector with its collaborations and premiers.
Travis Scott’s Astronomical Fortnite event has redefined ‘interaction’ in a post-pandemic world.
Mind you all of this was made possible from Home. The virtual gaming industry brought the event to life with customized personal experience for any individual. The best home-to-home experience shared by all, across the world.
Most recently, Fortnite was invaded by the mysterious purple cube. The cube created a user-experience of a live event that needs to be veiled around. It started melting and dripping something into the lake it hovered over. Then the cube pulsated and spun rapidly before it eventually disappeared and pulled players into a strange, brightly-lit realm.
The Expanding Narrative of E-sports
This isn’t the first time any app developer has experimented with limited, live events. Back in June, Fortnite was home to a spectacular rocket launch that created a three-dimensional bang in the sky, which led to a steady stream of map-altering changes in the game.
Even such collaborations aren’t new to the platform that has hosted the first Fortnite Marshmello concert that was dubbed a ‘crazy experience’ amongst the players and fans alike. The event (live VR concert) broke records of the biggest virtual reality game event ever happened.
But in times of social distancing and a possible future ridden by it. The Travis Scott X Fortnite event sets a benchmark to be pursued.
It’s an ever-evolving kind of virtual storytelling that has helped set Fortnite apart from other similar games. As there is a rising interest amongst the larger audience who can’t stay away from other people.
Online games have become a part of life in these times of physical separation. Tech-capabilities like these allow us all to explore togetherness of people, who look beyond the traditional storyline of gameplay.
It goes without mention that in a post-pandemic world, it is not the only event of its kind that we’ll see in Fortnite. And maybe in other games too or perhaps on a completely different platform.
The article is contributed by Shashank Srivastava.