Katrina Kaif launched her beauty product ‘Kay Beauty’. Katrina always had a dream of launching her own beauty product.
Recently, Bollywood beauty Katrina Kaif launched her new cosmetics line ‘Kay Beauty’. Katrina who has been a supermodel and actor after that the gorgeous actress launched her own beauty brand under her name. The actress clarified that this is not a brand endorsement, but a label that she has created in a unique partnership with Nykaa.
When it comes to Kay Beauty, there’s much more to it that a famous face and celebrity stamp. With a vision of high-performance and long-lasting products, the brand has released a collection of 48 products which include 3 lip ranges, 3 kajal ranges, and eyebrow products.
It’s Kay To Be You
Katrina Kaif looks gorgeous at the launch event of Kay Beauty
At the launch event, Katrina said “It’s been in development for two years now. This has been a wonderful journey of exploring different directions and testing various products, formulations, color palettes, and packaging materials, and designing, discussing and debating. And, we’re finally ready to unveil our creation. I’m nervous and excited at the same time,”
Kay Beauty Launch Event
“I realised that I needed a partner on this journey and in Falguni Nayar of Nykaa, I found someone who shared my wavelength and passion. I really admire how she has built her company into the biggest beauty retailer within such a short span of time. Kay Beauty gets the widest reach through their online, app and stores.”
Talking about her campaign shoot, the video shoot has been written and directed by Zoya Akhtar, the video is pretty heavy-handed and includes a plethora of women from diverse fields including Katrina, Saina Nehwal, Anaita Shroff Adajania, Kusha Kapila and many more.
Speaking about how Zoya and she came up with the campaign, Katrina said, “We wanted to speak to women, we did not want to talk at women but with them, not tell them what we thought but speak with them. One Sunday, Zoya and I with our girlfriends were talking about and Zoya said that we will write something based on the conversations we’ve had between me and her and come up with what we say about makeup and about women. Zoya read it out and Phalguni was like this is it and I loved it because this is what I wanted to say with Kay Beauty.”
On that, Katrina said, “I spoke to Zoya and asked if she could do the campaign for me. She had numerous commitments and said she would not be able to direct it but would happily write it. She saw it as an opportunity to create an empowering campaign that speaks to today’s woman,”
Zoya Akhtar’s words are rendered by Raja Kumari in the video and Katrina is excited to launch it. “I reached out to Saina Nehwal and Nayanthara and they were both incredibly gracious and agreed to be in the video. I cannot thank them enough.”