Varun Dhawan, Arjun Kapoor, and Aparshakti Khurrana took the ‘Don’t Be Shy’ challenge given by Ayushmann Khurrana for promoting his upcoming film ‘Bala’.
‘Don’t Be Shy’ challenge is the newest addition to the list of Bollywood film promotions that are going the extra mile. Earlier, Akshay Kumar gave everyone the #Balachallenge for ‘Housefull 4’ promotion. And this became a new trend as Ayushmann Khurrana did the same for his upcoming film ‘Bala’. Recently, the talented actor took to his Instagram handle and put the ‘Don’t Be Shy’ challenge for promoting ‘Bala’.
#Dontbeshy: Ayushmann Khurrana going to the next level for promoting ‘Bala’
Ayushmann Khurrana started the challenge after the ‘Don’t Be Shy’ song from his upcoming film ‘Bala’. He put up a video of himself dancing to the song and challenging Arjun Kapoor, Varun Dhawan, Varun Sharma and his brother Aparshakti Khurana.
After Ayushmann’s challenge, Aparshakti Khurrana and Varun Dhawan accepted it and shared videos of their dance moves on ‘Don’t Be Shy’s hookup step. Further, both the handsome guys passed on the challenge to other actors including Ananya Pandey, Bhumi Pednekar and Sanya Malhotra.
Right After Varun Dhawan, Arjun Kapoor also accepts the challenge of Ayushmann Khurrana, Arjun Kapoor along with Ayushmann’s brother Aparshakti Khurrana sharing their dance video in the gym.
Earlier, Akshay Kumar also promoted his film Housefull 4 with the #Balachallenge. Kumar took the internet by storm as many of his friends from the film industry and fans took up this challenge and shared videos on their respective social media platforms.
Back to Ayushmann Khurrana starrer ‘Bala’, the story revolves around a young boy who is dealing with premature balding. Ayushmann is seen essaying the role of Gaurav Rawat aka Bala, a guy from the ‘city of Nawabs’.
Bala is a guy who is facing premature balding and the rest are twisted turns with a series of comedies. The film also talks about the topic of people’s obsession with fair skin.
Plug your headphones and watch the endless comedy
Directed by Stree’s Director, Amar Kaushik, the film is taking on the issue of male pattern baldness in an amusing way. Furthermore, Jaaved Jaaferi, Seema Pahwa, and Saurabh Shukla are also seen in supporting roles.
What is your view on this trend of promoting the films? Isn’t it interesting? Share your views with us on @dkodingmedia.