Fashioning Coronavirus Relief: Tom Ford And Anna Wintour Come To Aid

Fashion Legends Anna Wintour and Tom Ford repurpose CFDA Vogue Fashion Fund to bring relief to coronavirus hit businesses

Heads Up! After cancellation of major fashion events the fashion icons fashions a relief for Covid-19 suffering businesses

A Common Thread and Helping Funds
Cancellations Put Businesses in Jeopardy

The fashion industry is no longer waiting for anyone to come to rescue it in these dark times. The widespread industry not only have designers but also retail workers, their employees, artisans and a very deep supply chain that’s taken the toll.

With the postponement of two major fashion events this year, the CFDA Vogue Fashion Fund Awards and the annual MET Gala. The fashion industry is seeing a massive slowdown. The cancellation of the events hurts the sponsor money as well as new designers and supply chain that works around it.

CFDA vogue fashion fund Coronavirus — A mesh mask at New York Fashion Week. | Source: Reddit

Vogue America’s Editor-in-chief Anna Wintour and CFDA chairman Designer Tom Ford has come to the rescue the industry. The duo has decided to use the CFDA/ Vogue Fashion Fund to help designers and manufactures hit by the pandemic.

A Common Thread and Funds

This fund-raising initiative will be supporting those in the American fashion community who have been impacted by the Covid-19 pandemic says an official press release. Also, the cash strapped stakeholders can apply for the sum to support their business during these trying times.

View this post on Instagram

The CFDA/Vogue Fashion Fund (CVFF) was launched in 2003 in response to the 9/11 tragedy and how the crisis especially impacted emerging talent. Today, as we face another crisis that is challenging the entire fashion and retail business, Vogue’s Anna Wintour and Tom Ford, as CFDA’s Chairman, decided to repurpose the 2020 CFDA/Vogue Fashion Fund into a fundraiser to aid fashion businesses most impacted by the COVID-19 pandemic. Today marks the launch of CVFF’s “A Common Thread” fundraising and storytelling initiative spearheaded by Vogue and in collaboration with the CFDA. The goal is to raise both awareness and needed funds for those in the American fashion community who have been impacted by COVID-19 Donors can support the fund by texting THREAD to 44-321. Applications for funding will be available on CFDA.com from Wednesday, April 8th. #cvffacommonthread

A post shared by cfda (@cfda) on Mar 24, 2020 at 7:01am PDT

Anna Wintour has also announced ‘A Common Thread,’ a video series that will document how the industry, the employees and artisans are coping with the pandemic.

Cancellations Put Businesses in Jeopardy

This year the June Award ceremony was cancelled due to the Covid-19 pandemic where the CFDA chairman Tom Ford had ‘recognised the challenges faced by the industry.’ This was followed by the cancellation of Anna Wintour’s annual MET Gala which is THE massive fashion event all the celebrities look forward to attending. The proceedings are used to benefit the Metropolitan Museum of Art.

Seventeen years back, The CFDA Vogue Fashion Fund was established after the Sept. 11 terrorist attack. The incident had trembled the fashion industry by shutting down the New York Fashion Week. The fund cultivated a new breed of designers and businesses get back on their feet.

Now again with CFDA Vogue Fashion Fund, there might be hope for Coronavirus hit industry can recover.