He loots affection, but gives with his heart. He remains unapologetically humble. He doesn’t need stunt-ropes to rise taller than the rest. But Shah Rukh Khan’s real magic starts when he pits wits with the economy. When others ‘go-to-market’, this Branding-ka-Badshaah makes the market go to him. He is always-trending with pioneered trends – be it promotional songs, whatsapp releases, BOGO offers, self-spoofing or smart merchandizing! Yes, this Thespian goes about business with the monk-like-precision. So it’s time to finally pop the question: IS SRK A BIGGER MARKERTER THAN A MOVIE STAR?