He loots affection, but gives with his heart.
He remains unapologetically humble.
He doesn’t need stunt-ropes to rise taller than the rest.
But Shah Rukh Khan’s real magic starts when he pits wits with the economy.
When others ‘go-to-market’, this Branding-ka-Badshaah makes the market go to him.
He is always-trending with pioneered trends – be it promotional songs, whatsapp releases, BOGO offers, self-spoofing or smart merchandizing!
Yes, this Thespian goes about business with the monk-like-precision.
So it’s time to finally pop the question:
IS SRK A BIGGER MARKERTER THAN A MOVIE STAR?
From an Action Hero to a Hero in Action. by Tamanna Virmani, Editor | DKODING…