The K-pop band of 7 boys has done it again. BTS’s new video ‘Dynamite’ has set a new YouTube record for maximum views within 24 hours.
THE NEW GENRE OF MUSIC: K-POP
The ‘Dynamite’ video boasted of around 98.3M views within the first 24 hours of its release, effortlessly beating the old mark.
Meanwhile, BTS has held the 24-hour views record several times before. Including, the April 2019 release of ‘Boy With Luv’ featuring Halsey. (The video clocked 74.6M views within the first day)
In addition, the Dynamite music video was directed by Yong Seok Choi who’s also helmed Boy With Luv.
The funky and upbeat ‘Dynamite’ music video made its debut to the platform on Friday, August 21.
Within the first few minutes, the video registered more than 86.4 million views on YouTube! Therefore, toppling the previous record holder; Blackpink’s ‘How You Like That.’
‘Dynamite’ is BTS’ first song in English. In addition, the video hit the #1 trending spot on YouTube globally within 12 hours of its debut.
It’s also YouTube’s most-viewed premiere with more than 3M live concurrent viewers.
QUIZ: WHICH BTS SONG BEST DEFINES YOU?
BTS SUCCESS STORY
BTS’ success story goes to its record label, Big Hit Entertainment. Arguably, why BTS has been even more successful in building itself a magnanimous reputation is its record label.
Another reason why BTS has skyrocketed to global stardom is that they understand the pulse! One, they’re making the music that people want to listen to.
And, two, they’re covering subjects like bullying, elitism and mental health, when many K-pop songs are mostly about relationships and love.
BTS has done the unconventional; they’ve fast shifted the focus of music to East, broadening the spectrum of ‘Western music.’