The 19-year-old dancer & TikTok’s second-most followed person, Addison Rae has a lot on her plate right now.
From maintaining her high-profile friendship with Kourtney Kardashian to starring in the remake of the classic 90s comedy ‘She’s All That,’ Rae is unstoppable!
What turned the TikTok star into an overnight success, and more as we scroll through some of Addison Rae’s hottest shots ever!
SKIMS’ STAR PERFORMER
Remember Kim Kardashian’s shapewear brand SKIMS? Well, the popular TikToker was a part of the brands’ massive and successful ad campaign. Her billboard stands high across the state of New York. Therefore, skyrocketing her success like boom!
FORBES TIKTOK’S HIGHEST PAID
According to Forbes, Addison Rae is the App’s highest-earning star, encashing an estimated $5M last year. Well, thanks to her massive 67M followers on the Chinese-based app, deals with Spotify and American Eagle, and her makeup line Item Beauty.
TikTok is what got me to where I amAddison Rae Easterling to Forbes
A STUDENT OF BROADCAST JOURNALISM TO A FULL-BLOWN CELEBRITY
Rae left her education at Louisiana State University to enjoy her ‘celebrity’ status full-time. Therefore, moving to Los Angeles. Meanwhile, Addison hit 1M fans on October 27, 2019, enough to garner global attention.
THE FORMATION OF HYPE HOUSE
Addison Rae’s time in LA led to the star’s fruitful connections with other big TikTok stars. This includes Charli D’Amelio, Bryce Hall, Chase Hudson and Alex Warren.
The people then went on to form a group of popular TikTok stars called the Hype House, of which Rae was a part.
THE SNOWBALL EFFECT
Hype House’ creation elevated Addison Rae’s profile further. Therefore, letting more business opportunities to flow. The first two major brands the TikToker bagged were brands like Reebok and watch company Daniel Wellington.
And, these two combined channels of revenue accounted for two-thirds of her estimated income.
SPOKESPERSON: AMERICAN EAGLE
It was in July 2020 that Addison Rae became the main global spokesperson for American Eagle. This skyrocketed her image across both — digital and traditional TV/print ads, furthermore.
‘MAMA KNOWS BEST’ SPOTIFY PODCAST
What followed next was a weekly podcast with her mom, Sheri Nicole, called Mama Knows Best on Spotify.
ITEM BEAUTY BY ADDISON RAE
Addison Rae’s makeup line, Item Beauty (a joint venture with beauty startup Madeby) launched an initial line of products including a bronzer, eyeshadow, and a brightening powder.
Therefore, making Rae a household name.