TECH & STARTUPS

Google Chrome to block spam ads starting in July 2019

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Google Chrome’s ad blocker feature is expanding to all countries by 7 July

In a bid to enhance the user experience, Google has announced that it is expanding the in-built ad-blocker feature on Chrome worldwide on July 7. The feature, that blocks pesky website redirections, was first rolled out to North American and Europe countries.

As a part of the operation, Google’s own advertising platforms stopped selling the kinds of ads that violate its standards and generate complaints from Chrome users.

If you haven’t seen much of a difference in ads served to you since Google implemented this change, that’s probably because less than 1% of the “millions” of sites Google has reviewed have seen filtered ads, and more than two-thirds of publishers found to be non-compliant with the Better Ads Standards have returned to good standing.

While some of the types of ads Google and the Coalition for Better Ads approve of may still be a bit too obnoxious for some tastes, some effort to prevent bad advertisements is better than nothing. Even if Google’s own ad platform and its lack of human-reviewed content are more often than not the source of intrusive ads, to begin with.

The tech giant also goes to explain how the ad blocker works. When a user lands on a website, the browser’s filter checks if that page has any of the mentioned annoying ad strategies. After checking, if the result is positive, the concerned publisher will be informed about it via the Ad Experience Report.

If the publisher does not do anything to resolve the issue, the network will take steps by blocking the intrusive ads from the pages. Google has also mentioned that it has stopped selling such violative ads on all platforms

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