The idea behind Liqhub, an app for alcohol consumers to procure and drink responsibly was born in a party where the lack of knowledge about booze among the consumers left founder Aryan Solanki surprised.
In his own words, “A question about whiskey came up – what is it made of? We were stunned to see that no one was aware of the exact details – neither ingredients nor the process of making. We even do not have the idea of alcohol % of the drink we intake.”
This guided Aryan and his cofounders at Liqhub to create a platform that not only guides you to your drink but also makes you a more responsible drinker. The platform has many other features like the starters or snacks that compliment certain drinks, cocktail recipes from the world’s finest bartenders, and information towards a more responsible and evolved drinking culture.
In an exclusive conversation with DKODING, Aryan Solanki shares his experience in creating Liqhub and the startup’s vision for alcohol delivery and drinking culture in the post-pandemic new normal.
Q: Please tell us about the concept behind Liqhub?
We want to spread Awareness on alcoholic beverage and drinking standards. Our main social responsibility is to make the public aware of “Conditions after Consumption”. There are many known cases where people lose their control and fall into mishaps.
We need to engrave a new milestone in land laws for alcohol through accountability for delivery.
Aryan Solanki, Founder, Liqhub
Talking about the knowledge we deliver – we want to share recipes about everything like cocktails and mocktails. We want to share vast resources of knowledge on mixing two liquor in appropriate proportions and techniques to do some magic in high spirits.
This clearly adds more spice to a party. Liqhub will be a platform where one can find reviews of other recognized boozers for various drinks not tried yet. We will also be allowing people to share their drinking stories to help create an impact so that heavy drinkers know how to contain their limits.
Our motto is creating an impact in society by sharing knowledge about the alcohol and remove the social taboo about it
Q: What were the early challenges you faced in designing the product?
As we all know that there were no laws available on alcohol delivery. It has been a hushed topic even in the year 2020. Many people take this as a social taboo or even treat it as an ‘under the table’ practice. Talking from a financial viewpoint, state taxes vary which results in differences in liquor pricing. This needs a check-in online business. A live inventory check needs to be done which is not an organized one with few government apps at present and will take time.
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Q: What are your thoughts about the timing of the launch coinciding with the pandemic?
In 2012, we had already launched an alcohol delivery app named “LetsbuyDrinks”. However, being naïve held me back in my past. Learning from a variety of challenges and with years of experience in the delivery business, we relaunched it as Liqhub. Pandemic had been an important push for us as the government is turning their heads into consideration.
Q: How does the global era of social distancing add viability to the idea?
In the era of new normal aka social distancing and quarantine where we can see the economy fall and rise as liquor ban was uplifted made the idea resilient. Everyone saw big crowds in front of liquor shops breaking norms of social distancing. LiqHub is the solution to this.
Watch: Chaos at liqour shops in the era of social distancing
Q: What pain points does the product solve for the customer?
LiqHub helps the customer in more than one way. They don’t have to step out and risk their life during COVID-19. No-contact delivery has just made it possible and simple. Curiosity killed the cat – We all have heard this phrase too often.
Thus, putting more knowledgeable content on alcohol will also help our customers be aware of what to drink and when to stop. Indian culture still doesn’t accept female drinking or visiting liquor shops to buy. We want them to have a life equal to men.
Q: What’s your vision for Liqhub by 2025?
One-stop solution for liquor that includes licensing for parties, bars and clubs list, exciting deals, delivery, bar-at-home accessories, cocktail, after drinking confessions, and much more. It will be a never-ending list for us.
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