30 crore Indians use Hotstar app, according to MoMagic survey, the app has emerged as the most preferred OTT (Over the top) platform in India.
Hotstar app is preferred by 41 percent respondents while 26 percent preferred Amazon Prime Video and only 9 percent showed their interest in Netflix.
World’s leading media Service Provider Company Netflix has stayed behind in the race as Walt Disney’s Hotstar won the heart of entertainment seekers in India.
Setting its sights on shaping the connected TV experience in India, Hotstar took the top spot on iTunes as Apple TV’s App of the Year for India 2016.
After being available on Chromecast, Hotstar had a breakthrough year in which it continued to lead and disrupt the Indian marketplace.
Hotstar which beats Netflix and Prime Video, is leading the charge not just with its content but also with its robust technology backbone.
The platform has set new benchmarks in video quality that ensures continuous video playback even in the most network-constricted environment.
Hotstar introduced the option to download shows from the app and view in offline mode.
The app has addressed critical consumer issues of high data costs and large-scale unavailability of broadband data, it allowed people to download its content.
The app’s subscribers are not only able to reduce their mobile bills but also enjoy seamless streaming of their favourite shows even in bad network condition.
What is OTT app?
An over-the-top (OTT) application is any app or service that provides a product over the Internet and bypasses traditional distribution.
Services that come over the top are most typically related to media and communication and are generally, if not always, lower in cost than the traditional method of delivery.
Are you confused in selecting these three apps? here is the strategic comparison
Hotstar has 300 million subscribers; more than Amazon Prime and Netflix in India, as per Trak.in reports.
A recent RedSeer Consulting report said that as compared to Hotstar app’s 300 million subscribers, Amazon Prime Video has 13 million and Netflix has 11 million subscriptions.
In the meantime, other OTT platforms like Zee5, VOOT, Arre and SonyLIV are also gaining popularity.
MoMagic is a fast-paced, innovative, Data Science driven mobile tech organization.
It has conducted a survey for a better understanding of consumer choices and preferences for consuming online video content is concerned in the OTT and DTH segment in India.
This survey was done by MoMagic-invested platform mChamp on OTT and DTH providers.
MoMagic survey and its findings
It was conducted in India with 7,500 respondents (unique no) for the months of June, July and mid-August for around 3 months.
The findings will amaze you with a clear picture of the consumer’s inclination towards these entertainment platforms.
55 percent of the participants prefer to watch and consume content (TV shows/movies/sports) on OTT platforms while 41 percent prefer DTH, which is alarming for DTH service providers.
In the above chart, disruptive OTT platforms are giving a tough fight to traditional DTH providers.
The reason behind this could be that they are available anytime, anywhere, on any device and affordable internet data plans.
Arun Gupta, CEO and founder MoMAGIC Technologies, said that “OTT is the way ahead with mobile becoming the be it all, however brands and marketers cannot discount the DTH.”
“With more than 40% still preferring DTH, it’s still a long way to connect with the Other India and that is what presents an opportunity and market for companies to tap on. Going ahead, we expect OTT to grab additional share but DTH will continue to remain relevant,” he added
Gupta said, “There will be segmentation going forward; generation accustomed to DTH will continue with that where as the generation Z will be aligned to OTT.”
Hotstar has emerged as preferred online platform with 41% respondents. While 26% choose Amazon’s Prime Video and only 9% interested in Netflix.
In the last 6 months, 85 percent of participants have at least once watched content on top OTT app platforms like Hotstar, Amazon Prime Video. 15 percent response was ‘not using any OTT platforms.’
70 percent of the respondents consumed OTT content on mobile phones while 26 percent used TV (Smart TVs, Amazon Fire TV Stick and Google Chromecast etc.) sets.
The huge difference of 70 and 26% is because mobile or smartphone, which is used as the preferred choice to watch OTT platforms due to ease of use and cheap mobile data plans.
Most noteworthy, Hotstar app is the only source out of these three OTT apps (Amazon Prime Video and Netflix) which provides Live Sports on its Star Network.
In India, a cricket loving country, Hotstar is getting most of its subscription through sports.
Other than cricket, the app also provides live streaming of Premier League (football), US Open (tennis) and Pro Kabaddi League, also having huge fan following after cricket in India.