Whale app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team.
The social media giant has quietly released a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.
The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for Facebook that has over 2.6 billion users globally.
‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.
According to Facebook, new apps are intended to help the company discover new features and services that people like.
Facebook is slowly launching apps in new genres beyond chats to attract more users and open new avenues to make money.
Instagram has also launched a new video-music remix feature called Reels to take on Chinese app TikTok.
Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme.