Rajesh Srivastava, the former president of J.K. Helene Curtis has launched his first book “The New Rules of Business”. It is published by Penguin India and was launched in the presence of Mr.D Shivakumar, Group Executive President, Corporate Strategy & Business Development, Aditya Birla Group.
The book unfolds the mysteries of new ways of doing business adopted by new-age companies, like Uber and Ola, Netflix, Amazon Prime, and Hot Star, Amazon, and Flipkart among others. They are dismantling the “old rules” of business & installing “new rules” in their place. The book has received a rousing response. It has gone in for a reprint
If businesses continue to be done using ‘old’ rules, then it would be equivalent to using rotatory phones in an era of smartphones. They run the risk of becoming irrelevant.
Compellingly written, with several anecdotes, this is a gripping book full of incredible insights. Armed with them, readers can feel inspired & confident to take on business challenges and come up trumps!
The book has received glowing praise from eminent people:
It made me take few notes, which I can use as guiding principles for future.Neeraj Kakkar, Co-founder, Paper Boat
Written in a lucid style, the book is a must-read for every business executive and corporate leadersDr Anil K Khandelwal, Former Chairman, Bank of Baroda
I found this book extremely useful.’Ashish Bhasin, CEO APAC and Chairman India – Dentsu Aegis Network
The New Rules of Business will leave you feeling motivated, energized & brimming with new ideas.Raj Nayak, Founder & Managing Director – HOUSE OF CHEER, Former COO, Viacom18.
Rajesh’s insightful book is a must-read for all practitioners of marketing and business.”Neeraj G Roy, Founder & CEO, Hungama Digital Media Entertainment Pvt. LTD.
About the Author:
Rajesh Srivastava graduated from IIT (Kanpur) and IIM (Bangalore). He has over three decades of corporate & academic experience. At United Spirits (now Diageo India) he played a significant role in creating some of India’s most recognized, beloved, and enduring alcohol brands, including McDowell Signature, Royal Challenge, Bagpiper, and Blue Riband Duet. He went on to become the President of J.K. Helene Curtis, where he reenergized the company & the deodorant category by relaunching Park Avenue deodorant as a ‘perfume’. Today, ‘perfume’ has become a generic benefit for the deodorant category.
Since 2008, he has directed his focus toward teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and S P Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes Benz Research Centre, and Reliance Industries amongst others.
Throughout his career, his columns and writings have appeared in various publications, including Outlook, The Telegraph, Mid-Day, Business Standard, and Mint.
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