As air pollution in Delhi continues to increase, sale of air purifiers have also spiked significantly. Manufacturers are observing a 30 to 100% rise in demand compared to the same period last year.
The current situation in Delhi NCR, where schools are being shut and there is an increase in the air pollution being reported, Air Quality Index (AQI) is all time worst, as a result, there has been a significant growth in the air purifier market.
The deteriorating quality of air that began with fire cracker pollution on Diwali last week, has now gotten worse after stubble burning (Parali) in neighboring states Punjab and Haryana.
While Hindware is expecting sale of its air purifiers to double this year, brands like Xiaomi, Blue Star and Daikin, too, are expecting significant rise in sales after seeing the results of AQI index in Delhi NCR.
Haier, which has recently launched its air purifying products for home, is already observing a spike in demand from the markets in Delhi and adjoining regions that contribute over 80% of the total market volumes.
Rakesh Kaul, president, CEO and whole-time director at Somany Home Innovation, a Hindware group firm, said that over the past three to four years, the degrading air quality and increasing concern towards health issues has increased sales of air purifiers and pollution masks in the country.
Havells targeted ads says “Do you know indoor air is more polluted than outdoor air? What features should you look for in an Air Purifier? #FreshAirAbNahiRare
Do you know indoor air is more polluted than outdoor air? What features should you look for in an Air Purifier? #FreshAirAbNahiRare
— havells (@havellsindia) October 28, 2019
Companies are not only focusing on meeting the intensified demand as a public health emergency is underway in Delhi, they are also taking measures to ease the purchasing process.
Some of the firms are even concerned about the side effects of complete dependence on artificial measures like air purifying machines and masks as lack of any holistic measures to curb air pollution is haunting citizens.
People are also looking for suggestions from their social network about best air purifier in Delhi and asking about the brand you are using, so that they can get the correct feedback.
@ Delhi people: Is the Mi Air Purifier 2C good?
— Karnika (@KarnikaKohli) November 1, 2019
Which one are you using?
What Air Purifier companies are offering and natural option
Panasonic, for example, is offering extended warranty and consumer finance options to make purchases accessible and affordable, said Syed Moonis Ali Alvi, general manager for air purifier business at the Japanese firm.
A Xiaomi spokesperson said the company has set up a dedicated page on its shopping portal for air purifiers as well as pollution masks.
Management of other firms like Blue Star and Nirvana Masks are rather concerned about the unavailability of natural solutions to the growing problem.
However, people can also opt for air purifying plants instead of costly air purifiers that require electricity as well.
Global Air Purifier Market
Size, Trends and Forecasts (2019-2023), provides an in depth analysis of the global air purifier market by value, by filter type, by end-user, by region, etc.
The report also provides a detailed regional analysis of the air purifier market, including the following regions: Asia pacific (China, India & Rest of Asia Pacific), Americas (The US & Rest of Americas), Europe (UK & Rest of Europe), and Middle East and Africa.
The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry.
Current and future trends of air purifiers
Growth of the overall global air purifier market has also been forecasted for the period 2019-2023, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The global air purifier market is highly fragmented with many market players operating worldwide.
Some air purifier market players operate at a local level while others operating on a regional and global level.
Many local and regional air purifier manufacturers are offering air purifiers for particular end-user based on specific filter type.
However, the global air purifier market has increased at a significant CAGR during the years 2015-2018 and projections are made that the market would rise in the next four years i.e. 2019-2023 tremendously.
Key players in the market
The air purifier market in Delhi is expected to increase due to growing industrial activities, rapid urbanization, rising prevalence of respiratory diseases, increasing construction activities, escalating carbon dioxide emissions, surge in the number of tobacco smokers, favorable government policies and initiatives, etc.
Moreover, Philips air purifier, Honeywell air purifier, Dyson air purifier, Sharp air purifier and even the number one smartphone selling firm Xiaomi’s Mi air purifier are popular in the Indian market.
Yet the market faces some challenges such as high cost involved, release of harmful byproducts, etc.
