Pokemon Go Revenue Hits $795 Million in 2018, 35 Percent More Than 2017
Niantic launched Pokemon Go back in 2016 leading to a huge buzz among fans and mobile gamers. While the craze seems to have settled down, the earnings are still going strong. Revenues hit $795 million (Rs 5,600 crore approx.) in 2018, a 35 percent jump when compared to the 2017 earnings
Last year the same research firm had claimed that Pokemon Go’s September 2018 revenue figure of $84.8 million (Rs 627.3 crore approx) had pushed it ahead of Candy Crush Saga, which had earned $76 million (Rs 562.28 crore approx) in the same period.
Randy Nelson from Sensor Tower. said that -“Players in the United States spent the most in Pokemon Go last year, to the tune of $262 million or 33 percent of all gross revenue—the same percentage they contributed in 2017. Japanese players, by comparison, spent about $239 million, or 30 percent of the game’s revenue in 2018, up from the 25 percent they contributed in 2017,”
The United States was the biggest spender on GO in 2018, equating to around 33 percent of all gross revenue ($262 million, to be exact). This is the same percentage as the previous year. In Japan, players spent around $239 million, adding up to about 30 percent of the game’s revenue in 2018.
This was a five percent increase from the spending in 2017. Since launching in July 2016, players have now dropped $2.2 billion on the free-to-play augmented reality title. If Niantic manages to hold player interest throughout 2019, the game is expected to surpass the $3 billion mark by the end of the year.
What’s more is, Nelson speculates that if Niantic continues pursuing the same cadence of updates and content added to the game, it could earn even more, perhaps surpassing $3 billion in lifetime revenue in 2019.