Virat Kohli is not only a star player and captain of Team India but also a smart investor. He holds the second largest brand value after Shahrukh Khan worth $170 million.
King Kohli has also been a silent investor who has over the period spread his wings into multiple industries like social media, fashion, sports and fitness.
With over 20 brand endorsements and his whopping earnings from cricket, Well, no wonder he is named in the list of the richest sportsmen of the world.
Here’s the list of investments Virat Kohli has made over the years:
1. PUMA One8
The Kohli-Puma ₹100 crore deal has created a history for individual brand endorsement signings in the country. The German multi-national in association with Kohli has also launched new brand One8, where Kohli himself is a stakeholder.
Puma provides design, product, retail and communication channels for the brand range of apparel, footwear and accessories. Clothing lines, Perfumes, energy drinks, sports and athleisure wear and footwear.
Virat Kohli or we can say King Kohli entered the world of fashion business with his fashion brand, WROGN in 2014.
WROGN has a tie up with Myntra and Shopper’s Stop and is currently successfully selling across more than 75 offline retail outlets.
WROGN also launched its Brand Outlet across the country in 2016.
3. Indian Super League’s FC Goa
Virat Kohli who has time and again spoken about his love for football became the co-owner of the Indian Super League club FC Goa in 2014.
Kohli’s first investment got him less that 25% stake in the team at the cost of less than Rs 1 crore per year.
4. Chisel Gym and Fitness Centre
With an investment of Rs. 90 crores in 2015 Virat launched his own chain of gyms, Chisel in partnership with Cornerstone Sport & Entertainment, the agency that manages Kohli.
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5. UAE Royals and Bengaluru Yodhas
Known for his love for sports King Kohli invested in UAE Royals, a tennis team and Bengaluru Yodhas, a wrestling team in the year 2015.
6. Sport Convo
In the late 2014, King Kohli announced his association with London based social networking startup “Sport Convo”. He was later announced as a shareholder and a brand ambassador for the startup.
7. Stepathlon Kids
Stepathlon Kids seeks to tackle fitness issues affecting kids by taking them through to a 30-day pedometer-based virtual race that will help increase awareness on health issues.
Kohli, known for his fitness collaborated with Stepathlon Kids in 2016.