CARS24 has announced a strategic partnership with MS Dhoni in a move to elevate and strengthen the brand, as per ET reports.
MS Dhoni will own equity in CARS24 and will act as its brand ambassador, as part of the partnership. The investment is part of the series D round of funding.
Vikram Chopra, Co-founder and CEO, CARS24 said, “We are very excited to welcome Mahi into the CARS24 family. He is a role model and hero to most Indians.”
“I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. They have big ambitions and I am excited to work with them and help them achieve their goals.”MS Dhoni, said
Founded in 2015, CARS24 has invested immensely in data and technology to provide consumers with a reliable, dependable and trusted solution. It aims to revolutionize the way used cars are sold in India.
By: Abhinav Ranjan, Editorial Desk, DKODING Media