Karan will be responsible for scaling the company’s marketing efforts, and shaping the brand’s position.
Unacademy, India’s leading online education platform, announced that marketing maverick Karan Shroff has joined the company as VP, Marketing.
A seasoned marketing professional, Karan was working with Xiaomi India, as the Head of Brand Marketing, before joining Unacademy.
After raising its Series D round of $50 million from Steadview Capital, Sequoia India, Nexus Venture Partners and Blume Ventures, and others, the company’s valuation has crossed $200 million and is on the road to attain the Unicorn status in the coming year.
As the company scales up its operations, it has closed some key senior positions, who will take the organization to the next level.
“The company has been growing exponentially over the last year and we are happy about Karan joining Unacademy and further strengthening the organisation. We are working towards adding newer categories and growing the existing ones,” co-founder and CEO Unacademy, Gaurav Munjal said.
We have just begun and the road ahead is extremely exciting. Moving ahead, Karan would be instrumental in giving our brand a voice and showcasing the true strength of the Unacademy platform”, he added.
Speaking about the role, Karan said, “I believe in Unacademy’s vision for quality education and after meeting with Gaurav, I was convinced that I could contribute immensely towards this vision. There are some exciting times in store for the company considering their incredible growth in recent years and I look forward to being a part of it.”
With Karan helming the marketing team, Unacademy is going to release its first ATL brand campaign soon, and the coming months will see a lot of innovative marketing campaigns.
Founded by Gaurav Munjal, Roman Saini and Hemesh Singh in 2015, Unacademy is changing the way India learns. Unacademy’s Educator App helps educators create high quality educational lessons, that learners access via the Learning App.
The platform currently has more than 10,000 registered educators and 13M learners. The company has raised a total of $88.6 million from Steadview Capital, Sequoia India, Nexus Venture Partners and Blume Ventures, and others.
Unacademy has the largest distribution for educational videos on its free platform. YouTube and Unacademy lessons have more than 150M monthly views across these platforms.
Unacademy’s YouTube channels currently have more than 18M subscribers. In February 2019, Unacademy launched its paid subscription model, Unacademy Plus. Since its inception, Plus has seen more than 50,000 subscribers.
Available for more than 28 exam categories, Unacademy Plus gives learners a personalised live learning experience that is augmented by interactive live classes, doubt clearing sessions, live tests, and much more.