Twitter to bring new dashboard for enhanced political ad transparency in India
Twitter had started this past election in the US, wherein the dashboard provided transparency to the public so that users can take a look at spending on the platform during the course of the election.
In an attempt to bring transparency in political advertisements ahead of general election in India, Twitter Thursday said it will provide a new dashboard showing such expenditures by political parties on its platform.
The US-based company is also engaging with various stakeholders, including Election Commission of India (ECI), to verify candidates as well as train parties and election officials on using Twitter and teach them how to report suspicious, abusive, and rule-violating activity to Twitter.
Colin Crowell, Global Vice President Twitter said that -“We are going to implement here in India something that we started this past election in the US, which is an advertising dashboard that provides transparency to the public so that users can take a look at spending on the platform during the course of the election,”
Crowell added that the tool ‘Ads Transparency Centre’ will be made available over the course of the next several weeks as the company is working on finer details of the features that will be offered in India.
What will this policy entail?
As part of this new policy, we will require advertisers who want to run political campaigning ads for Federal elections to self-identify and certify that they are located in the U.S. Candidates and committees will have to provide their FEC ID, and non-FEC registered organizations and individuals will have to submit a notarized form.
We will send a letter to the mailing address registered with the FEC, business, or individual to validate the identity and location of all political campaigning advertisers. In addition, we will not allow foreign nationals to target political ads to people who are identified as being in the U.S.