Google launches Google Shopping in India

Google has announced its latest offering Google Shopping in India, which will essentially be an aggregator of aggregators. In a statement, the company said that it aims to support the entire retail ecosystem — from shopping sites and large retailers to small local shops — by giving them access to the tools, technology, and scale to thrive in the new digital economy.

The site provides consumers information on deals from major e-commerce retailers like Flipkart, Amazon, Shopclues, Club Factory, Snapdeal and even lesser known ones such as Shein. Users can use filters, check for trending products, locate appropriate products and compare prices as well as deals across these multiple sites. Google is also offering them a personalised experience with a shopping home page and a tab on Google Search and Google Lens.

It also offers ‘Merchant Centre’ in Hind for retailers, so that they can list products without the need for payments for ad campaigns. Google Shopping will simply act as a facilitator, while merchants handle transactions and deliveries. Surojit Chatterjee, Vice President — Product Management, Google Shopping, said in a blog, “At Google, our mission is to organise the world’s information and make it universally accessible and useful to everyone. That’s why today we are bringing a new and exciting shopping search experience to India. This is a personalised and immersive experience that will help you easily filter through offers, review prices from multiple retailers and find that right product.”