Abhinav Kumar, the poster boy of travel search engine Trivago’s advertisements in India, has joined fintech major Paytm as Vice President Product Marketing.
Abhinav Kumar, who was the country development head (India) for the travel portal (Trivago) became an overnight internet sensation of sorts after he came in advertisements of the company.
Paytm spokesperson said that the company has been on a hiring spree for the last several months, also confirmed the appointment of Trivago’s poster boy, Abhinav Kumar.
We are excited to have Kumar on-board, who is known for his expertise in product marketing. We are in the next phase of our growth, and his skills and expertise will be instrumental to our efforts of expanding digital payments in our country, he added.
The face of Trivago, Kumar completed his Master’s in International Management from University of Trento, Italy and has extensive experience in digital marketing.
During his time at Trivago and thanks to the advertisements, the company gained massive recall and brand value which helped in the company’s India expansion.
Paytm also recently announced that Vikas Garg, currently Sr. Vice President – Finance, has been promoted as Deputy CFO of the company.
Garg has been associated with the company for over a decade and has led the financial operations.
In a bid to ramp up its team at the top, Paytm has been elevating several existing senior employees to leadership roles as well as hiring new ones.
Recently, Paytm promoted Vikas Garg to the position of deputy chief financial officer (CFO) while CFO Madhur Deora elevated to president role.
Amit Nayyar joined as president to drive financial services business. Ankit Sinha had left Google Cloud to look after Paytm’s cloud and AI verticals.
Nevertheless, there has been a churn at the top level as well at the Alibaba and SoftBank-backed firm.
After Amit Sinha (Paytm Mall head) and Kiran Vasireddy (Paytm’s COO), another Senior Vice President Deepak Abbot is moving out of Paytm.