Bollywood Actress Deepika Padukone invested in Epigamia, a flavoured yogurt brand!
Deepika Padukone has invested in Drum Foods International Pvt. Ltd, the maker of flavoured yogurt brand Epigamia. Epigamia makes flavoured yogurt, Greek yogurt, smoothies, and mishti doi also.
“Deepika’s involvement will accelerate the pace of reach for our products, we have so far not done too much mass media advertisements. But on the basis of our association with Deepika, we are now looking forward to elevating the brand to the next dimension,” said Rohan Mirchandani, Co-Founder, Drum Foods.
The investment has been made through KA Enterprises Llp, Padukone’s strategic initiative arm. Drum foods will use the invested money to scale up its presence across cities. The company declined to share the details of her (Padukone’s) investment.
“Padukone will own equity in Drum Foods, we will also see her endorsing the brand, as a part of strategic partnership.”– Rohan Mirchandani
Drum Foods is a new age FMCG company dedicated to quality product experiences with superior taste. The company was established by former Wharton alumni Rohan Mirchandani, chef Ganesh Krishnamurthy, Rahul Jain, and Uday Thakkar, in the year 2008. Its products are sold through more than 10,000 retail stores, including BigBasket and Amazon, besides retailers spread across Delhi-NCR, Mumbai, Bengaluru, and Chennai.
On the other hand, Padukone had set up KA Enterprises in 2017, to leverage her brand and back businesses ranging from apparel to, now, food.