Aditya Birla enters into branded ethnic market, acquires Jaypore

India’s leading fashion company, Aditya Birla Fashion and Retail Limited begins a new chapter in its growth story with 100 per cent acquisition of ‘Jaypore’; an Indian online and offline retailer, that offers curated collections of handmade, handwoven and handcrafted apparel, jewellery, home textiles and accents, based on craft forms, from all over India.