There has been no dearth of unique product ideas in the highly-rated ABC series, Shark Tank. On-screen since 2009, it has witnessed businesses being set up from scratch and making it to the million-dollar club.
Exceptional products garner support from real-life investors or sharks. The show has a whopping 5 million viewer base and recently aired its 11th Season.
Here is a list of 10 Shark Tank products that have immense potential of finding success in India.
#1 Scrub Daddy — Reusable Super Sponge
Scrub Daddy is a lab-tested reusable super sponge that received $200,000 for 20-percent equity from Lori Greiner. It has clocked more than $50 million in sales. The smiling faced scrubbing sponge can remain odorless for up to two months. It stays firm in cold water and becomes soft in hot water.
Watch: Scrub Daddy Pitch (Shark Tank Season 4)
#2 Groovebook — Convert photos on your smartphone into a groovy album
Groovebook is an app that allows customers to have prints of photos taken on their smartphones. It received $150,000 from Mark Cuban and Kevin O’Leary in exchange for 80% of licensing profits. Later, in 2015, it was sold to Shutterfly for $14.5 million. With a growing base of smartphone and internet users in India, this idea has the potential to become big.
Watch: Groovebook Pitch on Shark Tank Season 5
#3 Tipsy Elves — Funky holiday wear
Evan Mendelsohn and Nick Morton brought the idea of Tipsy Elves, holiday-themed clothing on Shark Tank’s fifth season. Robert Herjavec gave $100,000 for a 10% ownership. The clothing business has witnessed more than $50 million in revenue over the years.
Watch: The Tipsy Elves story
#4 BuggyBeds — Detects and prevents bed bugs
BuggyBeds is a product that detects and prevents bed bugs. It has enhanced its business to 23 countries with sales of more than $1.2 million after it was aired on the show. All five sharks teamed up to give $250,000 for a 25% stake.
Watch: BuggyBeds pitch on Shark Tank Season 4
#5 Breathometer — Check blood alcohol content on-the-go
Breathometer shows the blood alcohol content of the user through a smartphone. It was aired on the fifth season and received funding from all the sharks. It has further expanded the business by launching another product: Mint that checks oral health. With millions of road fatalities due to driving under the influence, this idea could be sold quickly.
Watch: Beathometer – Beyond the Shark Tank
#6 Ring — Doorbell-Camera Hybrid
Ring, a doorbell-camera hybrid, appeared on Shark Tank in 2013. Though it didn’t garner much support in the show, it was later sold to Amazon for $1 billion. One can purchase the product for $100 on Amazon.
Watch: Ring’s Journey from Shark Tank reject to Amazon deal
#7 Bedjet — Climate Control for your bed
A former NASA employee Mark Aramli brought Bedjet to the show in 2015. It is a mattress pad that allows the user to set the temperature of the bed. Aramli tagged the product at $499 and valued his enterprise at $2.5 million. Though he didn’t get any investors from the show, he could manage $3 million in sales within a few years of the broadcast.
Watch: Bedjet founder talks about the impact of Shark Tank
#8 Drop Stop — Never drop stuff into the seat gaps
Drop Stop is a seat gap filler that fits the crack between a car seat and the center console. If a passenger or the driver accidentally drops any items, it will still be accessible. The product was pitched in 2012 and got a deal. It has made over $24 million revenue since it got space on the show.
Watch: Drop Stop pitch on Shark Tank Season 4
#9 Squatty Potty — Toilet stool that helps!
Squatty Potty is a toilet stool that claims to ease bowel movements. Shark Lori Greiner invested $350,000 for a 10% ownership. It was one of the finest deals of the show as Squatty Potty stools made a sale of $1 million within a day of broadcast. By 2018, it had sold stools worth over $33 million.
Watch: Squatty Potty pitch on Shark Tank
#10 ReadeREST — Magnetic eye-glass holder
ReadeREST is a magnetic pocket filler that holds spectacles to the user’s shirt when not in use. The clip prevents the spectacles from slipping or bending inside the pockets. Its founder, Rick Hopper, received support from Lori Greiner and had over $27 million in sales. The product is available on Amazon at $10.
Watch: How ReadeREST fixes your spectacle woes?
Way to be inspired
The show has been around for 11 years, contributing significantly to the American startup ecosystem.
There have been a few attempts to make such shows in India, but we have nothing as substantial just yet.
However, budding Indian entrepreneurs may still take their inspiration from the Shark Tank inventions and start their journey.