A company must have a good (if not perfect) work ethic in its organization.
Since Air India went public with the government having almost a 50 percent stake in it, the airline has recorded many successes as well as failures.
For any business startup to reach its peak of success, there is a key aspect it needs to invest in apart from its product, team, and customer acquisition. Let’s look at it squarely — businesses can’t make money without customers. So, that’s where marketing and advertisement come into the equation.