Alaina Chiappone

Alaina Chiappone is a publicist at Otter PR in St. Petersburg, FL. She has a Bachelor’s degree in public relations from the University of Florida. Previously, Chiappone worked in corporate communications, public affairs, and digital marketing. Her clients have included fashion, wellness, music, hospitality, fintech, and healthcare industries. In her spare time, Chiappone enjoys going to the beach, hosting friends, and is a former roller figure skating national champion.

How To Incorporate Your Value Proposition Into Your Communications Strategies

A value proposition is the clearest and most concise message your brand has to explain to customers how your product or service will benefit them. As such, it should be the core of your brand’s overall marketing strategy. Your value…